EternityX Marketing Technology is accelerating its corporate growth trajectory by deepening executive leadership across key growth markets: Thailand, Malaysia, Guangzhou, and Shanghai. This expansion strengthens the company’s regional market expertise, reinforces its cross-border delivery capabilities, and positions EternityX to capture outsized commercial value from the rising demand for China-ready solutions.
Charlene Ree, CEO of EternityX, said, “This is more than geographic expansion, it’s a strategic scale-up of our leadership capability to unlock the next phase of growth. We’re investing in market-makers who bring deep local knowledge and regional vision, empowering them to lead with precision and purpose. As global brands navigate the growing complexity of the China opportunity, EternityX provides the clarity, tools, and talent to help them succeed. Our strengthened leadership footprint gives us the on-the-ground firepower to activate campaigns with speed, align with enterprise goals, and deliver results across borders. This is how EternityX scales - by transforming complexity into competitive advantage.”
EternityX
operates at the nexus of East-West marketing transformation, delivering
AI-powered precision marketing to help global brands connect with Chinese
audiences—domestically and abroad. The latest appointments signal EternityX’s
commitment to scaling its operating model through market-led leadership and
executional agility.
Building Market Depth
Where It Matters Most
Southeast
Asia and China are converging as high-impact zones for brands targeting the
Chinese consumer segment. EternityX is aligning its corporate growth strategy
with macro shifts in mobility, retail, and digital engagement:
Malaysia presents dual momentum: a sizable Chinese diaspora (23.4% of
population) and a sharp rebound in tourism, with 3.8 million Chinese visitors
in 2024—a 129% YoY increase*. Localised expertise will be critical to unlocking
brand conversions.
Thailand
is reactivating its inbound growth engine through permanent visa-free travel,
government-led influencer campaigns*, and targeted roadshows - creating fertile
ground for EMT’s traveller-centric marketing approach.
Guangzhou
and Shanghai anchor EMT’s innovation agenda, with Guangzhou driving AI and
product development, and Shanghai offering a testbed for global-to-China thought
leadership and media strategy.
*
Source Reference: MyChinaRoots STCN 2025, The Straits Times 2025
Appointing
Market-Makers to Lead the Next Phase
EternityX’s
regional growth is driven by a dynamic leadership team, with senior
appointments and seasoned experts in Southeast Asia and China, each bringing
proven expertise in digital transformation, business scaling, and cross-market
leadership.
Meera Thuraivel
Managing Director,
Malaysia
With over 20 years of industry experience, Meera scaled Aleph’s
Malaysian business from the ground up into a strong 14-member team, forging
successful partnerships, including with X, and establishing deep client trust
across luxury beauty, fashion, automotive, personal care, entertainment to
jewelry. As a founding member of the Malaysia Digital Association and a
prominent speaker at events like the 2019 Digital Influencers Convention, her
leadership drives EternityX’s engagement with Malaysia’s influential Chinese
diaspora and investors through AI-driven solutions.
“Malaysia is uniquely
positioned for cross-border commerce. The Chinese tourist surge—projected to
reach 5 million by 2025—demands culturally nuanced, AI-powered campaigns.
EternityX is primed to deliver that value,” Meera said.
Thresa
Thian, Executive Director, Malaysia – A
dynamic and accomplished leader with over 20 years of expertise in digital
media, social listening, and strategic partnerships. Renowned for spearheading
high-impact regional initiatives and driving sustainable growth, she brings a
commanding presence and deep industry insight. With her leadership, EternityX
Malaysia is set to reach new heights.
“Super excited to launch EternityX in Malaysia! Chinese media marketing isn’t
just about visibility - it helps bridge cultural gaps, grow businesses, and
create campaigns that really connect with Malaysia’s diverse audience. At
EternityX, we make sure brands reach the right people with the right message
using data-driven insights and top Chinese platforms.”
Valerie Tan, Senior
Client Growth Manager, Malaysia - leads agency and planner servicing
with a focus on empowering brands to leverage Chinese platforms. With extensive
experience supporting both SMBs and top-tier clients at Meta and X (formerly
Twitter) , Valerie brings a deep understanding of diverse client needs and
market dynamics.
Chalida
Raksanaves, Business Development Director, Thailand – With over a decade of strategic advertising experience and a
sharp ability to bridge Eastern and Western media landscapes, she crafts
customized, performance-driven campaigns across top platforms—helping iconic
brands like Suntory, King Power Duty Free, Nestlé and ICONSIAM to build
meaningful connections with their audiences.
Nitiwat
Jiraphatthasiri, Senior Business Development Manager, Thailand
– With over 10 years of experience across traditional and digital media,
Nitiwat specializes in full-funnel strategies and behavioral targeting. He has
worked with leading Thai brands and agencies across sectors like FMCG, retail,
and finance. At EternityX, he focuses on driving localized, data-led campaigns
that deliver real business impact.
Simon Zhong
Head of Insights &
Product Innovation, Guangzhou
A
veteran of marketing science, Simon has led strategies for BMW, Burberry, and
Nestlé, co-developed Tencent’s consumer journey analysis framework, and built
China’s first Ecosystem Planner. His mandate at EMT: elevate PilotX, the firm’s
proprietary AI platform, into a category-defining solution.
“AI is table
stakes—insight-led transformation is the differentiator. At EternityX, we’re
building tools that give brands clarity, control, and competitive edge across
the China opportunity,” Simon shared.
The
new appointments are supported by a regional bench of experienced operators who
bring sectoral depth and execution strength:
Advancing the Corporate
Growth Agenda
Deric
Wong, Chief Business Officer, Global, added, “I’m thrilled to welcome Meera and Simon to the EternityX leadership
team - they bring the strategic depth and operational excellence we need to
unlock new growth across Southeast Asia and China. We’re not just opening doors
for global brands to reach Chinese audiences - we’re already walking them
through, with strategy, speed, and results. With Thresa and Valerie
strengthening client relationships and planner servicing in Malaysia, Chalida
and Nitiwat shaping cross-border opportunities in Thailand, and Celin driving
executional excellence in Shanghai, we have built a leadership bench with the
expertise and agility to meet the moment, and lead our clients into the next
chapter of growth.”
